The completed identity system established a strong visual foundation for Bikes & Beans and created a cohesive brand experience across physical and digital touch points. The project demonstrates the ability to develop a brand from concept to launch, applying strategic design thinking across packaging, merchandise, signage, and marketing materials while maintaining consistency and scalability for future growth.
Industry
Coffee Shop & Bicycle Repair
Deliverables
Coffee Shop & Bicycle Repair
Deliverables
Brand Identity Design
Logo System
Brand Guidelines
Packaging Design
Merchandise Design
Signage & Environmental Graphics
Marketing Materials
Social Media Assets
THE CHALLENGE
The challenge was creating a brand that successfully merged two distinct industries—specialty coffee and bicycle culture—while remaining approachable and memorable. The visual identity needed to appeal to cyclists, coffee enthusiasts, and the local Boise community while establishing a professional foundation for a new business launch. The brand also needed to be versatile enough to work across storefront signage, merchandise, packaging, digital marketing, and future business growth.
THE RESULT
The completed identity system established a strong visual foundation for Bikes & Beans and created a cohesive brand experience across physical and digital touch-points. The project demonstrates the ability to develop a brand from concept to launch, applying strategic design thinking across packaging, merchandise, signage, and marketing materials while maintaining consistency and scalability for future growth.
